From the ILADS Facebook page:

The International Lyme and Associated Diseases Society (ILADS) is running a powerful public awareness campaign to highlight the importance of doctor-patient relationships in the treatment of Lyme and other chronic diseases.

The campaign debuted this week on a jumbotron in New York City’s Times Square.

The jumbotron video highlights the challenges doctors face from bureaucratic institutions when trying to treat patients.

The video sends viewers to ILADS.ORG/Jumbotron for more information.

ILADS supports a doctor’s freedom to treat and a patient’s right to choose the best treatment options available, without bureaucratic interference. A doctor’s primary duty is to put the patient first. Outside interference restricts a physician’s ability to provide optimum care.

“We want to restore real healthcare for our patients and allow doctors to prescribe the best possible treatments without interference from insurance companies and other bureaucracies,” said Dr. Steven J. Bock, president of the ILADS Board of Directors.

The jumbotron is anything but invisible. The giant video screen is 29 feet tall and 56 feet across and is strategically positioned at 1500 Broadway on the corner of 44th Street and 7th Avenue in New York City.

The spot will run 5 times per hour for 36 days. It is estimated that 1.6 million people pass through Times Square each day. The spot will remain in place during the December holidays and New Year’s Eve celebration for bonus exposure.

You can watch it by clicking below: